Memory and storage are crucial – your system won’t work without them.

Every time you press your system’s power button, load apps, save documents, stream content or virtualize databases, you’re using memory or storage. As a brand of Micron, one of the largest memory manufacturers in the world, we bring you the quality and expertise that’s been built into new computers for 35-plus years. You’ll notice the difference.

Expertise is Crucial

We live and breathe memory and storage, but it’s not just a work thing. We build our own rigs, geek out over new technology, and game as soon as we’re off the clock. We’re constantly learning, and we like jumping on the forums to answer your questions just as much as we enjoy walking you through the install process so you don’t have to figure it out on your own.

Compatibility is Crucial

With more than 100,000 products on the market, memory and storage used to be notoriously hard to buy. But when you use our System Scanner or Crucial Advisor tool, years of compatibility research are at your fingertips. In just three questions, we’ll learn enough about your system to provide a list of guaranteed compatible parts – it’ll take less than a minute.

Reliability is Crucial

Memory runs the apps you use all day, every day, and SSDs store your digital life. Reliability is important. From sand to silicon to finished product, every Crucial memory module and SSD must pass hundreds of quality inspections and undergo additional reliability testing before leaving our doors. We’re able to make our products from start-to-finish (as opposed to having to assemble them from chips made elsewhere).

Commitment is Crucial

Thirty-five years ago when Micron started, we were one of over 40 memory manufacturers. Now there are just a handful. We’re one of them, and we’re here to make all types of memory and SSD upgrades available to you.

Our experts are here to help

Expertise isn’t a silo. It’s designed to be shared, understandable, and accessible. So give us a call, install like a pro using our videos and guides, or swap geek jokes with us on social media. We’re passionate about memory and storage, and our mission is to transform your system's performance — and your experience.

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